Two plans. Pick the one that fits.
Starter is one live page for $15 a month. Growth is up to five for $30, about $6 a page. Leads are unlimited on both, because what you’re paying for is pages, not people.
Growth
Five pages, each designed for the business and built from your own logo, photos and links, one for every service, town or ad you want a separate link for.
- Five live pages, each at its own link
- Your logo, your photos and your links, built into the pageGrowth only
- Designed for your business: 192 industry palettes, 8 styles, 3 layouts, 74 typefaces
- Connect Zapier, n8n and any tool that accepts a webhook, on both plans
- Edit the words, fields and colours from your account
You pay first. No free trial. Cancel any time.
Starter
One page in the standard design, if one is all you need.
- One live page
- Written from your description or built by you, in the standard Formly design
- One clean layout, one style, one typeface, Formly's palette
- Connect Zapier, n8n and any tool that accepts a webhook, on both plans
- Edit the words and fields from your account
Move up to Growth whenever you want.
The plan changes the page count and how far the design goes.
Growth buys four more pages and a design chosen for the business: its industry palette, its typeface, its layout and its motion. Starter is the standard Formly design. Everything below is on both plans, at the same standard: the same contrast floor, the same keyboard support, the same care over how it reads on a phone.
A page that’s written for you
You describe the business in a chat. Formly writes the headline, the subheadline, the value props and the common questions, then lays the page out around them. On Growth the design is chosen for the business; on Starter it is the standard Formly design.
A real form, not a phone number
Name, number, and whatever else you need before you can reply properly. The form is built into the page, styled to match it, and working the moment the link goes out.
Unlimited leads, never a cut
We don’t count them and we don’t take a percentage. A lead costs us close to nothing to send you, so charging per lead would be charging for the good months.
Leads land in your email
Every completed form emails the details straight to the business, never a half-filled one. Formly doesn’t contact the people who fill it in. Following up is yours.
Connect any tool you already use
Pick your tool, follow a few short steps, send a test lead, and watch it arrive. Every delivery is logged, retried and signed.
Yours, and never stuck
Edit the words, fields and colours from your account, with the real page beside you as you type. Change where the leads go, take the page down, put it back up, or start it again from a new description. The words and the design are yours the moment they are written.
What counts as a page.
Worth answering plainly, because it’s the one number your bill depends on.
One page is one link.
One business, one form, one permanent address. Something like formly.app/f/riverside-plumbing. That whole thing, however long it gets, is a single page.
A second page means a second link.
A different service, a different town, an ad that should land somewhere specific. Same account, separate page, separate leads. That’s when the count goes up, and it’s the only time it does.
Changing one never makes a new one.
Take a page down, put it back up, point its leads somewhere else, or describe the business again and have it rewritten from scratch. You can do that every day of the week and it’s still the one page you’re paying for.
Leads are never counted.
A page that brings in four hundred leads this month costs exactly what a page that brings in four costs. Pages are the meter. Nothing else is.
Work out the per-page price
Growth is $30 a month whether you run one page or all five. Here’s what that comes to each.
Still $30 a month in total. The pages you don’t use aren’t a discount, and the ones you do use aren’t an extra.
Running one page and no plans for a second? On price alone Starter is the cheaper answer, and Growth starts making sense at two. The one reason to take Growth for a single page is the design: a palette, typeface, layout and motion chosen for your business, and your logo and photos on the page, instead of the standard Formly design.
Start to finish, including the finish.
Most of this is the part other people put in the small print. It’s a reason to trust us, so it goes in the large print instead.
You pay, then you get in.
Payment comes first. No free trial, no card sitting against a fourteen-day countdown, and nothing to remember to cancel before a date you’ve already forgotten. You pick a plan, you pay, and your account is live from that moment. We’d rather say that here than let you find it at the end.
Cancel whenever you like.
From your own account. No phone call to make, no form to request, no notice period, and nobody trying to talk you out of it on the way. You keep the rest of the month you’ve already paid for, and the page stays live for all of it.
Your link still loads.
It shows a short message saying the page isn’t available right now, never a dead error page that makes the business look like it’s gone under. Start paying again and the real page is back on the next visit. Nothing to rebuild, nothing to republish.
Prices are in US dollars, and they’re the whole price: no setup fee, no charge for the pages you rewrite, no cut of a lead. Formly is new enough that if something about the bill isn’t clear, the right time to ask is before you pay.
The ones worth asking before you pay.
Fifteen dollars, or thirty for five.
Pick a plan, describe the business, and have somewhere real to send people by the end of the afternoon.