Two plans. Pick the one that fits.
Starter is one live page for $15 a month. Growth is up to five for $30 — about $6 a page. Leads are unlimited on both, because what you’re paying for is pages, not people.
Growth
Up to five branded pages — one for every service, town or ad you want a separate link for.
- Up to five live pages
- Unlimited leads on every one
- Leads by email, plus a webhook per page
- Change where the leads go whenever you want
- Take a page down and put it back up any time
You pay first. No trial. Cancel any time.
Starter
One page, if one is all you need.
- One live page
- Unlimited leads
- Leads by email, plus one webhook
- Change where the leads go whenever you want
- Take the page down and put it back up any time
Move up to Growth whenever you want.
The plan changes the page count. Almost nothing else.
Starter and Growth are the same product. Past the extra four pages, there is no difference at all. Everything below is on both, and nothing below is held back to make the bigger plan look better.
A page that’s written for you
You describe the business in a chat. Formly writes the headline, the subheadline, the value props and the common questions, then designs the page around them.
A real form, not a phone number
Name, number, and whatever else the job needs to be worth quoting. The form is built into the page, styled to match it, and working the moment the link goes out.
Unlimited leads, never a cut
We don’t count them and we don’t take a percentage. A lead costs us close to nothing to send you, so charging per lead would be charging for the good months.
Leads land in your email
Every completed form emails the details straight to the business — never a half-filled one. Formly doesn’t contact your customers. Following up is yours.
A webhook, if you want one
Paste a URL from Zapier, Make or your CRM’s own webhook settings and the same lead gets posted there as well. That’s the whole integration story — there’s no per-CRM button, and we’re not going to pretend there is.
Yours, and never stuck
Change where the leads go, take the page down, put it back up, or start it again from a new description. The words and the design are yours the moment they are written, and an editor for them is the next thing being built.
What counts as a page.
Worth answering plainly, because it’s the one number your bill depends on.
One page is one link.
One business, one form, one permanent address — something like formly.app/f/riverside-plumbing. That whole thing, however long it gets, is a single page.
A second page means a second link.
A different service, a different town, an ad that should land somewhere specific. Same account, separate page, separate leads. That’s when the count goes up, and it’s the only time it does.
Changing one never makes a new one.
Take a page down, put it back up, point its leads somewhere else, or describe the business again and have it rewritten from scratch. You can do that every day of the week and it’s still the one page you’re paying for.
Leads are never counted.
A page that brings in four hundred leads this month costs exactly what a page that brings in four costs. Pages are the meter. Nothing else is.
Work out the per-page price
Growth is $30 a month whether you run one page or all five. Here’s what that comes to each.
Still $30 a month in total. The pages you don’t use aren’t a discount, and the ones you do use aren’t an extra.
Running one page and no plans for a second? Starter is $15 and it’s the cheaper answer. Growth starts making sense at two.
Start to finish, including the finish.
Most of this is the part other people put in the small print. It’s a reason to trust us, so it goes in the large print instead.
You pay, then you get in.
Payment comes first. There’s no free trial, no card sitting against a fourteen-day countdown, and nothing to remember to cancel before a date you’ve already forgotten. You pick a plan, you pay, and your account is live from that moment. We’d rather say that here than let you find it at the end.
Cancel whenever you like.
From your own account. No phone call to make, no form to request, no notice period, and nobody trying to talk you out of it on the way. You keep the rest of the month you’ve already paid for, and the page stays live for all of it.
Your link still loads.
It shows a short message saying the page isn’t available right now — never a dead error page that makes the business look like it’s gone under. Start paying again and the real page is back on the next visit. Nothing to rebuild, nothing to republish.
Prices are in US dollars, and they’re the whole price: no setup fee, no charge for the pages you rewrite, no cut of a lead. Formly is new enough that if something about the bill isn’t clear, the right time to ask is before you pay.
The ones worth asking before you pay.
Fifteen dollars, or thirty for five.
Pick a plan, describe the business, and have somewhere real to send people by the end of the afternoon.