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For local, service-based businesses

Describe your business. Get a page worth sending people to.

Formly writes it, designs it, and builds a real lead-capture form into it. One permanent link for your bio, your ads, or the side of your van.

Get startedSee how it works

$30 a month for up to five pages, or $15 for one. No free trial, and you can cancel any time.

Tell Formly about your business

Here’s a first draft. I’ve written your headline around emergency work, since that’s what people search for at 2am.

  • Headline and subheadline written
  • Three value props drafted
  • Form set to name, phone, postcode, job type
  • Four common questions answered
formly.app/f/riverside-plumbingExample
R Riverside PlumbingServicesAreasContact
Emergency plumbing · Cleveland
Burst pipe? We’re out today.
Same-day emergency callouts across Cleveland and the surrounding suburbs. Tell us what’s going on and we’ll ring you straight back.
Get a callback
Out todayEmergency slots kept open daily
Fixed quotesPriced before we start
12 years localFamily-run, Cleveland based
Tell us what’s happening
Your name
Phone number
What’s the problem?
Get a callback
Live formly.app/f/riverside-plumbing
PlumbersHair salonsLandscapersContractorsAuto repairRoofersElectriciansHouse cleaningPersonal trainersPhotographersDriving schoolsDog groomers
What comes out

Every page gets the same bones.

No blank canvas. Formly writes a fixed, proven structure every time, then fills it in with your business — so the page is finished the moment it’s written.

Anatomy of a Formly page
1 Headline
Emergency plumbing · Cleveland
Burst pipe? We’re out today.
2 Subheadline
Same-day callouts across Cleveland. Tell us what’s going on and we’ll ring you back.
3 One button
Get a callback
4 Three value props
Out todayEmergency slots daily
Fixed quotesPriced before we start
12 years localFamily-run
5 Three steps
1. Tell usWhat’s leaking, where
2. We callWithin the hour
3. FixedSame day, tidy after
6 Four questions
Do you charge a callout fee?
Are you insured?
7 A real form
Tell us what’s happening
Your name
Phone number
Get a callback
One link

Yours to put anywhere.

Made from your business name, editable later. Bio, ads, a QR code on the van. It stays live as long as your account does.

formly.app/f/riverside-plumbing
Leads
Unlimited

On both plans. A lead costs us next to nothing to send you, so we don’t count them. You pay for pages, not people.

In your words

Pick the voice. It rewrites.

Burst pipe? We’ll be there today, and we’ll tidy up after ourselves.
Why bother looking good

People decide whether to trust a business in about the time it takes to read this sentence. And they decide on how it looks.

0%

of everything people said when judging whether a site was credible came down to how it looked — layout, typography, colour, how professional it felt.

Stanford Persuasive Technology Lab, across 2,600+ people
0%

of consumers say design influences whether they buy or sign up. Thirty percent say a clean, professional look is the first thing they notice.

Clutch consumer survey, 2025

Neither study is about forms specifically — nobody has run that one, and we’re not going to pretend otherwise. What they show is that looking credible earns trust faster, and people finish things they trust.

How it works

Three things, and none of them are design work.

1

Say what you do

In your own words, the way you’d say it to a neighbour. No form to fill in, no dropdowns, no twenty questions. Just type.

2

Read what it wrote

A draft and a live preview, side by side. Don’t like the headline? Say so, and it rewrites it. Keep going until it sounds like you.

3

Share one link

Bio, ads, a QR code on the van. When someone finishes your form, the details are in your inbox before they’ve put their phone down.

Who it’s for

Built for the trades that live on callbacks.

Tap a tile. Every one gets a headline written for how its customers actually search.

Plumbing
“Burst pipe? We’re out today.”
Pricing
$30a month, up to five live pages

Two plans. Growth is five live pages for $30 a month — $6 a page. Starter is one page for $15. Leads are unlimited on both, because what you pay for is pages, not people.

Best value · $6 a page
Growth
$30/month
Five branded pages, one for every service or area you want to be found for.
  • Up to five live pages
  • Unlimited leads
  • A webhook for every page
  • Take a page down and put it back up any time
Start on Growth — $30/mo
No free trial. Cancel any time.
Starter
$15/month
One page, if you only need one.
  • One live page
  • Unlimited leads
  • Email alerts, or one webhook
  • Take the page down and put it back up any time
Start on Starter
When someone fills it in

You’ll know the second it happens.

Every completed form emails you straight away — never a partial one. Set a webhook and the same lead lands in your CRM at the same moment. Formly never contacts your customers. Following up is yours.

Email, instantly Webhook to Zapier, Make or your CRM Never on a partial fill

Example data. Formly has no customers yet, and these aren’t real leads.

InboxExample
New lead · Dana K.Yesterday
New lead · Chris O.Tue
New lead · Sam P.Mon
Questions

Fair questions, straight answers.

Your link keeps loading. It shows a simple message saying the page isn't available right now — never a dead 404 that makes your business look gone. Pay again and the real page is back on the very next visit. Nothing to republish.
No. You pay first, from $15 a month. There's no trial to forget to cancel, and no card sitting against a countdown. Cancel whenever you want.
Never. When someone finishes your form, Formly emails you the details and posts the same thing to a webhook if you've set one up. Following up is yours — we don't message your customers, ever.
Yes, through a webhook. Paste one URL into your page's settings — from Zapier, Make, or your CRM's own webhook feature — and every completed lead gets posted there as well as emailed to you. HubSpot, Salesforce, GoHighLevel and most others all accept webhooks.
Then the form comes out and a tap-to-call card goes in instead. Same page, same design, one thumb press to ring you.
New. Formly is just launching, so there are no customer logos to show you and we're not going to invent any. What we can show you is the product — that's what the top of this page is.

One link. Live in minutes.

Stop sending people to a phone number and hoping. Give them somewhere that looks like you took it seriously.

Start on Growth — $30/moCompare plans